In a single sentence, the purpose of this site is to empower consumers.
This service is provided to enhance consumer awareness of the variety of life insurance products and offerings in the market-place. This is not a sales site. Therefore, unlike sales sites or sales lead solicitation sites, this site does not ask for your name or contact information and no identifying private or personal information is collected.
As our interest is to inform and educate, this site is the most objective and impartial public life insurance information and comparison on the Internet. The operators of this site do not generate revenue from the sale of insurance or the sale of sales leads or from listing charges to insurance agents, insurance agencies or insurance companies.
The insurance agents, brokers and advisors who are listed are included in the listings at no charge. Listing qualifications are based on the listed professionals having indicated their intent to provide top-notch service to consumers, having sufficient financial and insurance knowledge to use professional life insurance research tools, and having also equipped themselves with with the most advanced and comprehensive consumer interest oriented life insurance research tools and data service.
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